Who is Colorado House? – Colorado House International LLC (CoHo) is a Boulder, CO based tourism, trade & online seminar company specializing in LOHAS products from the Boulder/Denver area. Sam and Tomoko Goodman, a husband and wife team, have utilized their corporate sales and marketing skills, refined technical expertise and abundant contacts in Asia to build and launch the company in 2008. They have successfully created a loyal customer base with CoHo’s unique product offerings.
What is LOHAS? – LOHAS is an acronym for Lifestyles Of Health and Sustainability, a market segment focused on personal health, natural lifestyles, green building, alternative transportation, eco tourism and alternative energy.
Why Japan? – It is estimated that more than 70% of the population in Japan recognize the word LOHAS and according to E-Squared, a Japanese based research firm, 29% of the population (about 37 million) can be classified as LOHAS consumers. The LOHAS movement has steadly increased since 2006.
Why Boulder? – Boulder, the birthplace of LOHAS and headquarters of LOHAS Journal and LOHAS Forum, is well known in Japan and considered the “LOHAS Mecca”. For more information download Boulder Green Guide.
How Have We Done It?
【Tour Coordination】
- University of Colorado, Physical Therapy International Study Exchange（2009、2010、Yamagata Univeristy of Health Sciences）
- University of Colorado, Physical Therapy International Study Exchang（2009、Yamagata University of Health Sciences）
- Boulder Life Sciences Tour（2008、2009、2010、Shumei International Institute）
- Boulder ECO Tours（2009、HIS ECO Tourism Desk - Japanese）
- Colorado FAM Tour（2009、Colorado Tourism Board）
- Boulder Green Building Study Tour（2008、NPO LOHAS CLUB）
- LOHAS Certification Tour（2007、NPO LOHAS CLUB）
【Media Coordination】
- Sky Perfect TV 「World Eco Journal - Japanese」Boulder photo shoot（2010、Eco Music TV - Japanese）
- Aspen, John Denver Week Documentary（2009、 Kyodo News - Japanese）
【Event Planning】
- Green EXPO Virtual Seminar - Japanese（2009、Green EXPO Events - Japanese）
- Green EXPO, Colorado Booth planning（2009、 Colorado Tourism Board）
- 「Japan Cup」Kimono Work Shop（2008、2009、Japan America Society of Colorado）
- 「Discover America Day」Colorado Days event collaboration（2008、Discover America）
【Column Publications】
- NTT goo「LOHAS…Around The World」- Japanese（2007〜2010） Back Issues
- OCN「Positive Women Life Style Magazine、JuicyStyle」official blog collaboration（2010）
- Community Magazine「Birds Eye」（2008、2009）
- Eco Fashion Brand Review 「ECOMACO」 - Japanese
【Radio Appearances】
- Japan FM Network「flowers」- Japanese（2010）
- InterFM - Japanese「Green Life」（2010）
- ZIP-FM「MORNING CHARGE」- Japanese（2009）
- Nippon Cultural Broadcasting - Japanese Digital Radio UNIQue 『Yamamoto World Travel』（2009）
【Translation、Marketing Work】
- Boulder Convention & Visitors Bureau 「Leading the way in Green」Guide Book Translation （2009）
- Future Of News Software Translation（2009、2010）
- Tala Records Operations Collaboration（2009、2010）
- The Organic Center Marketing Collaboration（2009、2010）
- Boulder's Best Organic Marketing Collaboration（2009、2010）
