Executive Summary

Objective

To market and distribute Boulder based eco products throughout Asia. 

Goals

·   Bring to Asia the best of Boulder’s natural and organic products.

·   Market the stories behind the products.

·   Be the trusted brand leader in quality products and services that are safe, healthy and good for our environment.

Solution

Develop close relationships with Boulder based suppliers in the LOHAS space and present a clear, honest and fair roadmap to bring their products to Asia.

Marketing Strategy

Besides standard word of mouth and website presence, Colorado House will leverage one of its core beliefs as a marketing tool: transparency. Two methods will be used.

Virtual Seminars - Online teleseminars that coincide with product trade shows. These are live brodcasts from Boulder, CO to Japan where buyers and consumers can learn about innovative LOHAS related concepts from Colorado House suppliers. For past teleseminars go here.

Green Source Mark (TM) - Each of Colorado House’s products will display our exclusive Green Source Mark (TM). These marks are based on Colorado House’s strict criteria in selecting its products. Our aim is to clearly define where certain products excel and where they need work. It is our hope that the Green Mark program will encourage new and exciting sustainable ways to innovate products and global trade.

Sales Strategy

Our products are available through three sales channels.

Retail - for list of green department stores and LOHAS boutiques where you can find our products, click here.

E Commerce - We have a great e commerce site where you can buy directly from us! Visit here.

Buyer and Consumer Expos - We participate in several green related trade shows every year. View our calendar.

 Photo by LOHAS-WORLD